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Nike introduced the much anticipated Nike Sportswear line recently in Beijing, China, with an exhibition that included eight iconic products including the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez, and NSW Tee. The exhibition also included installations by highly celebrated artist, Robert Wilson, and producer, Noah Khoshbin.

Nike Sportswear is a line that aims to combine the best of Nike’s heritage with today’s technology and innovations. The focal point of its design is the body as Nike believes that “if you have a body, you’re an athlete.” For its 2008 F/W Collection, it has a variety of pieces including varsity belts, caps, and jackets, Nike Zoom Tennis Classic, Nike Star Classic, Terminator High, Storm-Fit Sports Man Coat, and a number of tees. The Nike Zoom Tennis Classic is a collaboration project with Fragment Design, a brand started by streetwear godfather, Hiroshi Fujiwara. In all the pieces, you can definitely see the remix of classic materials with a modern twist.

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Nike has unveiled its Chinese Federation uniforms for the Olympic games, including footwear and apparel.  The sportswear firm, which worked with Chinese athletes, the Chinese Olympic Committee, and 22 of the 28 sport federations to design the products, said it had combined heritage with performance innovations.

Nike president and CEO Mark Parker said: “This is some of the best work we’ve ever done. From BMX to Track and Field, athletes like Liu Xiang inspire us to create our best and most innovative product.”

Key products include a Nike Swift suit using recycled polyester, a Taekwondo uniform and footwear using lightweight Flywire technology fibres and Lunarlite foam.

In addition, Nike also unveiled its Nike Sportswear product line to coincide with the Beijing games.

Nike Sportswear launches fully in August with eight products – the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and NSW Tee.

Nike Sportswear is one of six categories where the company expects 75% of future growth, it said.

In China, Nike said it is the leading sportswear brand, with a retail presence in more than 300 cities. China is also Nike’s largest sourcing country and its largest business outside the US.

Source: Just Style

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